As we all know, the new year is a time to set goals and resolutions both professionally and personally. I think we have all seen the large crowd of newbies at the gym at the beginning of the year or heard the endless water cooler discussions about how people had just started a new diet. Usually these resolutions start strongly for the people commiting to them, then tend to fade away by later half of the first quarter of the year. Well I wanted to put together a list of resolutions for new or small businesses that are very important for the growth and long term success of the organization. This list is in no particular order.
1 ) Strengthen your social media channels – If your business does not have a strong social media presense by now, you really need to put together a social marketing plan in 2010. Socail media is here to stay and it is no longer optional for small businesses to participate in the various social mediums. Here is a short list containing the minimum sites your organization should have a presence in:
-Facebook – The younger generation has been navigating away from Facebook and focusing more on other social networks like Ning. However with more that 350 million active users, you should strongly consider Facebook as an advertising and/or networking mechanism for your business.
-Twitter – So are we tweeting or are we just twits?
Well either way, consumers are now spoiled with the desire for real time information and direct access to merchants. They want to monitor your business moves and provide instant feedback while sipping lattes at Starbucks. Therefore keep your customers engaged with your business by linking them to your Twitter tweets.
-LinkedIn – Are you looking for a place to network with professionals and other businessmen? LinkedIn is the premier option for B2B networking and to help your business find effective partnerships.
-Wordpress – Humm…to blog or not to blog….that is the question. Well I feel blogging is extremely important to a small business depending on the service or product offered. Why? It gives customers direct access to your thoughts on what you are or intend to offer them. That could help build some form of understanding of your business and hopefully lead them through your door.
Watch this video: http://www.youtube.com/watch?v=sIFYPQjYhv8
2) Build stronger customer relationships – The times of operating your business without deep understanding our your customer’s needs are over. In the past, customers had limited information on a business, it’s practices, competition and products/services. Now people can google you and your competition, get price quotes, and rate your company from their cell phone while waiting in line! The importance of strong customer knowledge and understanding continues to rapidly increase as the technology devices and infrastructure get better.
3) Use or obtain free software – Small businesses need to take full advantage of the open source software solutions and free product offerings.
- SugarCRM – The community edition of this software is free and good enough for a small business to track customer relationships.
- Moodle – This learning management system is free and great for a small business who wants to set up a online learning solution.
- Joomla – This content management system can be used to manage a small business web site and online marketing campaign.
- Microsoft Bizspark – Are you considering using Microsoft products and or software and your business is less than 3 years old? How would you like Microsoft software for free? Yes…I did say free. Check out Microsoft Bizspark and see if you qualify. We did
4) Prepare to go mobile – As I mentioned earlier, there is so much you can do on a cell phone nowadays. The speeds of the cellular networks keep getting faster and faster and the phones themselves keep getting better and better. Getting your business in the mobile world is very important as this market continues to mature.
-iPhone Application – For $99 and a little elbow grease, you can have your business on the glorious i Phone. Not a bad entry price to have access and exposure to millions of iPhone users worldwide.
- Android Application – If you have noticed the “Droid Does” commercials, you are witnessing the direct competition of Google Android vs the iPhone. Droid is completely open source so there is no cost for submitting an application. Also since it is a new platform, you could get first entry to certain markets.
Joe Sumpter is an accomplished software developer, internet marketer, and businessman. He is owner and founder of
Blue Crystal Web Design, an Internet marketing and software development company in Roswell GA. Contact him at 770-828-7903
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