Is it Marketing That is Holding Back Linux?
Posted by Philip Robinson | Posted in General | Posted on 21-06-2010-05-2008
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The Linux desktop is easier than it’s ever been and is a full featured desktop experience for the average person. Linux with the huge push from Ubuntu literally is ready for home use. Many wonder what’s holding it back.
Most of the time there are debates over this feature or that feature, but is one application or one feature really holding Linux back?
If that was taken care of, would people instantly all be Linux users?
The answer is no.
The real thing that holds Linux back is marketing.
If you take Microsoft for example you will find there are a variety of ads online as well as on television. These ads, apart form talking about advanced features, technical data, and other things that an expert user would like are mainly showing people having fun using their computers and being happy with it. They paint an interesting picture.
One must realize that it’s not talking about features that make or break an operating system. The reality is having a message that goes to the marketplace through a concerted an integrated marketing strategy where advertising is one of the pillars, but no the only one. It is a question of getting the message across and it being believable. Windows commercials don’t get customers by technical features but by using very well structured advertising campaigns.
Will Linux ever market itself like this?
That’s a difficult question because it Linux doesn’t have the resources for the type of marketing campaigns it would need to compete at the same level. Since there isn’t a profit motive behind the home desktop experience, the funds are just not there to advertise at the same levels so it may never happen.
Perhaps it is time to think a little bit further outside the box. Social webs and the like are interactive communication arenas that can get viral.
Is there any hope?
With platforms like Android, many will eventually become aware that there are other alternatives. The more alternatives that are available and are known, the higher the chances that someone will take a Linux distribution and try it out. As these platforms get more popular, open platforms might be something people want.
Really it’s a matter of time because money is not on Linux’s side for the home desktop.
Philip Robinson has been in the carpet business for over two decades from both the manufacturing and the installation side of the business. You can visit his latest website on Legato Carpet Tiles that is located over at Milliken Carpet Tiles and where you will find more information and sources for carpet tiles.
Author: Philip Robinson
Article Source: EzineArticles.com
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